Instagram Tv, popularly known as IGTV, lets users upload high-quality, portrait, and vertical videos. it’sIt’s a separate app interlinked with Instagram; it enables Instagram users to create a channel to post the long-form video for up to 1 hour. IGTV is best for people who make lengthy content that is permanently used in one channel. Moreover, if you are looking for fun and entertainment, use IGTV.
Marketers find the IGTV platform as a lightweight way to build engagement for their brands. Posting engaging content is crucial on IGTV to withstand your presence for a more extended period. This article will help you to create captivating content ideas for your IGTV audience.
Let’s dive into,
Give Intro To Your Channel
The introduction video is the most powerful and effective way to start your IGTV channel. Providing an intro video about your channel will showcase your brand identity and its personality. It helps to get your audience to attach with you on a more personal connection.
In your introduction video, you can tell about yourself, what your business is about, your channel, and reveal what people can expect from your channel. It is like inviting your team members to create their own introduction video.
For instance, if you are a fashion brand, you can welcome all your models to construct a short intro about themselves. Also, letting them discuss their interests and their fashion inspiration.
What About Behind-The-Scenes
Whether it’s Instagram or IGTV, behind-the-scenes content is the king for both platforms. People are always curious about “how” and “what,” from what’s behind the photoshoot to the process of new products. Grab this opportunity to showcase your brands and business creatively. By creating an office tour, you can take your audience with you to your office. Sure, these types of videos will gain extra IGTV views and engagement rate. If your objective is to generate engagement, then try to maximize your views rate. People are very much eager to know all those things.
Educate Your Audience: Tutorials & How-To
On this platform, currently, tutorials and how-to type videos are quite popular among the audience. You can go for tutorial videos to share your knowledge, effective information that finds people useful. Keep in mind; all your content must be relevant to your brands and business.
For instance, if you are a food blogger, you can teach cooking tips and recipes. Suppose, if you own an online store, you can showcase your products or brands to your audience by sharing its usage and benefits.
Create Video On FAQ
Let your audience take part in your content creation; it will be most enjoyable. Make use of question stickers to collect questions from them. Encourage your audience to ask specific questions or topics to know more about you. On the other hand, you can get captivating questions from your comments section. Then create an IGTV video by answering all those questions.
Try to bring your video interestingly, pour some humor. You can post it weekly to get your audience to get back to your channel.
Turn Your Live Videos To IGTV
If you find your live videos filled with more value and information, why can’t you save them for your IGTV content?. Not all people will view your live session; some may miss out on it, right. By keeping it, you can repost it on your IGTV.
If your objective is to create engaging content, then experiment with all kinds of content, and see your channel’s works. But, remember, all your video must be relevant to your business. You can also ask for content suggestions from your audience. Sure, this article will help you construct captivating content for your IGTV channel.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.