Are you planning to make use of TikTok advertising for your business or brands? Then you are on the right track because TikTok is one of the most downloaded apps of 2020 with more than 800 million monthly users. Now is the right time to kickstart.
If you are looking to make sales, drive traffic rate for your website, or start a new product, creative and well-focused TikTok ad campaigns can push with the best and massive outcomes.
In this post, identify everything you need to understand the creative TikTok advertising methods.
Starting from the ad creation, targeting, analytics reports, and advertising management tools,
TikTok ads provide a useful but straightforward platform to support your businesses and brands advertising the millions of users worldwide.
Meanwhile, TikTok ads are not as prominent as Instagram or Facebook ads, where they have a remarkable chance for brands looking to enlarge their reach. Now it is the right time to begin using this TikTok ad as not many businesses and brands have used it to crack their potential ability.
TikTok Ads & Budget
Suppose you are a small scale business with a fixed budget or are conducting a short time ad campaign. Then, TikTok ads provide several unique tools to support your brands and businesses.
On TikTok, advertising comprises of two options for budgeting methods that are daily or lifetime basis. Using both the budget options is established, and you can modify it anytime throughout the ad campaign.
Your TikTok ad campaign aims at your audience by gender, location, age, interests, and other unique features.
Do you want your whole bunch of TikTok followers to check your ads to become famous? Then buy TikTok fans to gain your audiences into a long time followers. Let us get to know how TikTok ads works, where it provides a variety of creative ad types for brands and businesses to result. You can check out the different kinds of TikTok ad types here.
1. In-Feed Ads
TikTok’s In-feed ads are the video ads that emerge in between the user video as you can scroll through your For You page feed. If you are new to TikTok and the For You page, then In-feed ads are very relevant to the ads that you can check while tapping through the Instagram stories.
Make your super creative in-feed ads, where you can add up to several call-to-action(CTA) and make your video range between 9 to 15 seconds.
Make sure that adding CTA is a perfect advantage. Say, for instance, you can motivate users to shop now, download the app, swipe up.
Have you ever entered TikTok and got an ad popped right in front of you? If so, those are Brand Takeover ads.
Brand takeover ads emerge upon entering TikTok, displaying a full-screen video for your aiming audience. In this ad format, you can create mass brand awareness and pushing your sales directly as you can place your messaging right in front of your target audience’s eyes.
Not only do Brand takeover ads come out when users enter TikTok, but they also display on the For You page feed as still images, videos, and GIFs. Also, a clickable link pushing users to a landing page or a hashtag challenge within your TikTok.
3. TopView Ads
TikTok’s TopView ads are brand new advertising methods that work on the brand takeover.
How do TopView Ads unique that is contrary to brand takeover ads? TikTokers need not be excited about an ad as soon as they enter the TikTok. Hence, TopView ads are the first in-feed post after three-seconds.
4. Hashtag Challenge Ads
TikTok provides the simplest chance to perform its advertising process. Everyone might have looked at the branded hashtag challenges emerging on the TikTok discover page.
Like standard hashtag trends on TikTok, hashtags of brands provide both sponsored and organic chances for its brands.
They are an ideal method to motivate the user-generated content and enhance brand awareness.